• The partnership between Pickering and Ferens Homes and AlertaCall will pioneer a digital approach to housing services and make everyday interactions easier for all residents.
  • Pickering and Ferens Homes are a specialist over 60’s housing provider, promoting independence to support residents to age in place for over 45 years.

Ageing-in-place with peace of mind now starts with the touch of a button as PFH Connect, a digital touchscreen service that provides round-the-clock connectivity, is set to be installed within every Pickering and Ferens home by the end of July 2024.

All residents will be able to take advantage of ‘PFH Connects’ many benefits, including tenancy information, reporting repairs, and keeping up to date with local community events and enrichment activities to support a fulfilled and happy life. Among the features is the additional option for residents to confirm their daily wellbeing through ‘OKEachDay’ which promotes human contact, reduces social isolation, and can ultimately save lives. 


Resident engagement has been the catalyst for bringing the project to life, with opportunities for all customers, who are predominantly over 60 years of age, to check out the digital device and share their feedback taking place in February earlier this year.

An estimated 1 in 4 older adults experience social isolation, which can have a serious impact on health and wellbeing. By offering human contact to even the hardest to reach customers, Pickering and Ferens can keep customer independence at the heart of their digital transformation ambitions.



Richard Walker, Home Services Director at Pickering and Ferens Homes said:
All residents deserve the chance to a happy, healthy life and their wellbeing is the focal point to our services. We are delighted to partner with AlertaCall and provide greater connectivity across all our properties to ensure no one is left behind.

On-going support to use the digital device, which is equipped with a SIM card and does not require broadband to function, has been made available to customers to guarantee a seamless transition into their daily routine.

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